Fractional Ownership News

RCI introduces Points Platinum programme

Vacation exchange operator RCI is set to launch RCI Points Platinum membership, a new premium membership and the latest enhancement to its RCI Points programme.

“RCI launched its groundbreaking global Points exchange product in 2000 and it’s been the fastest growing Points exchange programme in the world ever since,” said Geoff Ballotti, CEO, RCI. “Our members seek unique access and expanded benefits and the RCI Points Platinum membership provides just that – offering exclusive member deals and access to a phenomenal selection of member benefits and services. For our valued affiliates, this new membership provides a meaningful differentiator at the point of sale, reinforcing RCI Points as the most proven, comprehensive and flexible exchange membership available in the industry today while becoming more relevant in their owners’ daily life.”

RCI Points Platinum will offer its members exclusive “first look” exchange access to specially acquired inventory around the world at upscale properties in highly sought after vacation destinations. “Members that have looked for an exchange in New York or London may have found few options because the demand may have been higher than supply. To help, RCI acquires millions of dollars of upscale hotel and condominium inventory in dozens of highly demanded vacation and city destinations every year. We will expand this program and provide our RCI Points Platinum members with a first look at this inventory for exchange,” Ballotti added. 
 
RCI Points Platinum will also provide members with free unit upgrades based on availability and cash back rewards for various RCI transactions. The company plans to extend unique lifestyle benefits to RCI Points Platinum members that will include advance access to popular Broadway style theatre experiences including opportunities to attend pre-launch and producer shows. For the golf and ski connoisseur, RCI Points Platinum members will receive preferred pricing or discounts of up to 50 per cent at golf courses and ski resorts in North America.
 
“As the inventor of the vacation exchange business, we’re always looking to develop fresh new ideas that will improve our members’ experiences and exceed the expectations of our affiliates,” said Ballotti. “The RCI Points Platinum membership brings terrific new benefits to the RCI Points program. We’re excited to be able to give our members what they’ve asked for from a status and access standpoint, with dozens of lifestyle benefits included that we’ll continue to add to going forward. We’re really just getting started.”
 
RCI plans to launch the RCI Points Platinum membership in the United States and Canada with other regions to follow. Member benefits may vary in other regions.

www.grouprci.com

10/03/10
 

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